Your Trusted Accountants in Worcester
Severn Accounting was founded because too many businesses were getting generic advice from firms that didn't understand their industry. Professional, approachable, and sector-focused — that's how we work.
Our Story
Ali Jaw founded Severn Accounting because he kept seeing the same problem: small businesses, charities, landlords, and property owners getting one-size-fits-all advice from accountants who didn't truly understand their work. Every sector is different. A construction firm has completely different needs to a charity. A landlord with a growing property portfolio isn't the same as a sole trader. Ali believed every client deserved an accountant who genuinely understood their industry — and that's exactly what Severn Accounting was built to provide.
It started at our Worcester office. Ali had already earned his BSc (Hons) in Applied Accounting from Oxford Brookes University and achieved his Fellowship of the Association of Chartered Certified Accountants (FCCA) and Fellowship of the Association of Accounting Technicians (FMAAT) qualifications, but it was the hands-on work — sitting across the table from business owners, solving real problems, and helping clients make confident decisions — that shaped how Severn Accounting operates today. We deliver practical, tailored accountancy services built around each client's needs.
That commitment to professionalism and service has been recognised within the wider accounting profession. In 2019, Ali's AAT Branch received the AAT Branch of the Year Award, and in 2020, Ali received the prestigious AAT Past President Award from then AAT President David Frederick. These achievements recognised not only technical knowledge, but a genuine contribution to the profession. As a member of the AAT Members' Advisory Council (MAC), Ali continues to represent and support the wider accounting community at a national level.
Today, we work from Worcester and Birmingham, supporting clients across the Midlands and UK-wide with professional, approachable, and sector-focused accountancy services. We're advanced certified in QuickBooks, Sage, and Xero, and we specialise in charities, construction, and property. We go deeper in the areas we know best so we can give you better advice, stronger support, and greater peace of mind. The principle hasn't changed since day one: understand your business, support you personally, and help you move forward with confidence.
250+
Businesses Served
20+
Years Experience
2
Midlands Offices
2
AAT Awards Won
Our Values
Expertise
ACCA licensed, degree-qualified, and advanced certified in the software your business actually uses. We don't stop learning — because tax law doesn't stop changing.
Personal Service
You'll know your accountant by name, and they'll know your business inside out. No call centres, no being passed around. When you ring us, you speak to someone who knows your file.
Integrity
We'll tell you what you need to hear, not what you want to hear. Fixed fees, no hidden charges, and honest advice — even when the honest answer is "you don't need that service."
Proactive Advice
We don't wait for year-end to spot problems. If there's a tax saving you're missing or a deadline creeping up, we'll flag it. Your accountant should be looking ahead, not just looking back.
Meet The Team
The people behind the numbers. We're a small team by design — it means you always deal with someone senior who knows your business.
Ali Jaw
FCCA, FMAAT, BSc (Hons) Applied Accounting | Founder & MD
Severn was built from the ground up, driven by a simple idea: accountants should understand your industry, not just your numbers. Over 12 years later, he works hands-on with construction firms, property investors, charities, and CICs across the Midlands. Advanced certified in QuickBooks and Sage, Ali also sits on the AAT Members Advisory Council (MAC), shaping the future of the profession at a national level.
Dan Perrin
CTA | Chartered Tax Adviser | Fellow of ACCA
With over 18 years' experience in accountancy, Dan specialises in tax advisory and planning for owner-managed businesses. He helps clients understand their tax position, identify planning opportunities, and make confident decisions. His technical knowledge spans UK tax legislation, the Companies Act 2006, and UK Financial Reporting Standards — practical, commercially focused advice tailored to each client's needs.
Avantika
FCCA | Tax, Accounting & Technology Advisory
A qualified FCCA with nearly 8 years of UK experience, Avantika specialises in taxation, accounting, and strategic advisory. She's worked with start-ups, mid-sized businesses, and large enterprises — and brings something rare: deep financial expertise combined with practical AI and automation know-how. She helps clients streamline operations, reduce manual effort, and unlock growth through smarter systems.
Bibhav Luitel
ACCA Professional Level | Senior Accountant
With over a decade of experience in practice, Bibhav works closely with small businesses, charities, and Community Interest Companies across the UK. He covers everything from day-to-day bookkeeping to year-end accounts and personal tax returns — and with deep expertise in QuickBooks and Xero, he helps clients make the most of cloud accounting.
Santosh Regmi
Senior Accountant | ACCA Student
Santosh supports a diverse client portfolio with bookkeeping, management accounts, VAT returns, payroll, and tax compliance. He holds an MA in Law from the University of Law (UK) and built his foundations at the Institute of Chartered Accountants of India — bringing precision and breadth to everything he handles.
Nikhil Narang
Accountant
Nikhil is part of the Severn Accounting team, supporting clients with accounting and compliance work. His methodical approach and attention to detail ensure clients get accurate, timely support across their financial obligations.
Lizzie Jaw
Admin & Compliance
Lizzie keeps the firm running smoothly behind the scenes, handling admin and compliance so the accounting team can focus on clients. She's the person who makes sure nothing falls through the cracks — and that every client interaction is handled with care.
Annalisa Howells
Admin & Client Relations
Annalisa is often the first voice clients hear at Severn Accounting. She manages client relations and day-to-day administration, making sure onboarding is seamless and ongoing communication is clear, warm, and prompt.
Louie
Chief Morale Officer
Louie joined the Severn Accounting team and immediately made himself indispensable. He attends every office day, takes his supervisory duties seriously, and has never once missed a biscuit. Clients love him. The team love him. He's the best accountant we've never asked to do any accounts.
Professional Memberships
Qualifications matter in accounting — they're your guarantee that we know what we're doing and that we're held to professional standards. Here's what backs up our advice.
AAT Branch of the Year 2019
Awarded by the AAT for outstanding contribution to the profession and genuine impact on the local accounting community in the Midlands.
AAT Past President Award 2020
Awarded to Ali Jaw personally for exceptional leadership and his ongoing work to raise standards across the accounting profession.
Certified Platforms & Memberships
ACCA
Licensed Accountant
QuickBooks
Advanced Certified
Sage
Business Cloud
Xero
Certified Advisor
FreeAgent
Partner
HMRC
MTD Compatible
Let's See if We're the Right Fit
Whether you run a charity, a construction firm, or a property portfolio, the first step is always the same — a proper conversation about what you need. No pressure, no obligation. Just straight answers from an accountant who understands your sector.